Sugar dating-related content has rapidly proliferated on mainstream social media platforms, giving rise to serious societal and regulatory concerns, including commercialization of intimate relationships and the normalization of transactional relationships. Detecting such content is highly challenging due to the prevalence of subtle euphemisms, ambiguous linguistic cues, and extreme class imbalance in real-world data. In this work, we present SugarT extNet, a novel transformer-based framework specifically designed to identify sugar dating-related posts on social media. SugarT extNet integrates a pretrained transformer encoder, an attention-based cue extractor, and a contextual phrase encoder to capture both salient and nuanced features in user-generated text. T o address class imbalance and enhance minority-class detection, we introduce Context-Aware F ocal Loss, a tailored loss function that combines focal loss scaling with contextual weighting. W e evaluate SugarT extNet on a newly curated, manually annotated dataset of 3,067 Chinese social media posts from Sina W eibo, demonstrating that our approach substantially outperforms traditional machine learning models, deep learning baselines, and large language models across multiple metrics. Comprehensive ablation studies confirm the indispensable role of each component. Our findings highlight the importance of domain-specific, context-aware modeling for sensitive content detection, and provide a robust solution for content moderation in complex, real-world scenarios.

Google will ban'sugar daddy' apps from its Google Play app store from September 1 this year, the firm has quietly revealed in an update. Sugar daddy, or'compensated sexual relationship' apps, allow older users to pay younger users in return for sexual intimacy. Users are mostly older males, known as'sugar daddies', and younger females ('sugar babies'), although there are'sugar mummies' too. Examples of sugar dating apps include My Sugar Daddy, Spoil, SDM, Elite Millionaire Singles and Seeking Arrangement. According to one young user, sugar daddy apps have earnt them a whopping £18,000 a month – enough to pay for their university degree.

A matchmaking service aimed at "sugar daddies" and "sugar babies" is feeling the heat after posting a billboard advertising to undocumented immigrants in Austin, Texas. ArrangementFinders.com, a service that promises to link wealthy older men to young women who are hoping for a financial or other type of arrangement, posted a billboard on Interstate 35 in South Austin reading, "Undocumented immigrant? Before you get deported – get a sugar daddy." Residents are upset about the implication that people would break immigration laws by, presumably, marrying in order to gain citizenship. When asked by ABC affiliate KVUE about the billboard, Kylie Brumley said, ""I think it's really disrespectful to all women and illegal immigrants." Jesse Aguilera said, "To get around getting legalization like that, it's just really offensive." "On a billboard they're encouraging people to commit a federal felony," Thomas Esparza Jr. told Fox 7 Austin. "It's rare that you see a billboard that says, 'Commit a felony.'" Jacob Webster, who was identified as the Chief Marketing Officer for ArrangementFinders.com "I think you're going to have people that are against it, and then you're going to have people that are going to sign up for it," Webster said. ArrangementFinders.com was founded in 2010, and is owned by Avid Life Media, a Toronto-based company that also operates Ashley Madison, the infamous dating website for married people. Cost of membership to ArrangementFinders.com is 79 per month for men, free to women. The two can then meet off-line to determine what kind of "mutually beneficial relationship" they would like to have, according to the website. The site is known for its controversial advertising. In 2014, the company had billboards removed in Chicago and Los Angeles, including one that read, "Because the best job is a b--w job." Webster told Fox 7 that Latinas make up one-third of the women who sign up for ArrangementFinders.com, "How could we speak to this growing demographic for this site in a way where we could get the max effect?" he said. He added that the billboard had been rejected by other locations. "We had a couple approvals, but we got a lot more denials.